Ignite Creative - 360 Video for Events

360 Video for Events

Using 360 video for events can be a very useful tool. For example, a talk or lecture is announced and you want to broadcast to a wider audience. 360 video, livestreamed, will allow an online audience not only to see the speaker and delegates but interact with the space in which it’s in. That is,…

Insta360 Pro 2 Review

Disclaimer: This is a stand-alone review. We are not sponsored by anyone or have any commercial interests. Background This review comes after a commercial shoot with the Insta360 Pro 2 for BMW in the UK. The brief from the recruitment company was simply to show off the working environment in its office in the south…

Ignite Creative - Augmented Reality and Museums

Augmented Reality and Museums

Moco Museum in Amsterdam have just released an Augmented Reality app for their museum. Here is a taster: This is just a sample of what can be done via AR and tourism. It’s a value add for every prospective member of the public and adds so much more engagement than just walking around looking at…

Augmented Reality and Tourism

    Augmented Reality is transforming tourism. Virtual Reality is as well but Augmented Reality is set to take centre stage according to recent research by Bloomberg. It’s largely because the public still want to feel like they are in control rather than completely immersed. They want to see the world around them as well…

Why and when to film interviews

  Not many people like watching talking heads unless they are interested in the person, the person is extremely interesting and/or it’s for a very short period of time. Most people switch off if it’s a marketing related interview as everyone knows its been edited and engineered. So, when and if should you film an…