Why and when to film interviews

  Not many people like watching talking heads unless they are interested in the person, the person is extremely interesting and/or it’s for a very short period of time. Most people switch off if it’s a marketing related interview as everyone knows its been edited and engineered. So, when and if should you film an…

Charity video guide

If you are a fundraiser, in the comms or campaign team, you’ll know that video still holds a prime position in your arsenal of tools for fundraising and promoting a campaign. Videos can tell a story within 2 minutes that reading an article or looking at a still image with a caption simply can’t. We…

Keep your marketing videos short.

Keep your marketing and promotional videos and animations short, we suggest. Well, that’s generally the case. The usual reason is people’s attention span, lack of time, lots of things shouting for peoples attention etc. By short, we mean under 2 minutes for the web. For social, absolutely under 30 seconds. The caveat however is that…