Charity video guide

If you are a fundraiser, in the comms or campaign team, you’ll know that video still holds a prime position in your arsenal of tools for fundraising and promoting a campaign. Videos can tell a story within 2 minutes that reading an article or looking at a still image with a caption simply can’t. We…

Keep your marketing videos short.

Keep your marketing and promotional videos and animations short, we suggest. Well, that’s generally the case. The usual reason is people’s attention span, lack of time, lots of things shouting for peoples attention etc. By short, we mean under 2 minutes for the web. For social, absolutely under 30 seconds. The caveat however is that…

Interactive Video Marketing for increasing audience engagement.

Ever heard of Interactive Video Marketing? Or indeed interactive videos at all? Interactive videos ordinarily increases viewer engagement (and some say irritability) as it forces them to click on a button to progress. Here is a slightly obvious example: http://www.raptmedia.com/customers/deloitte/ It offers what the industry calls “gamification”. They generally far outweigh viewing numbers for a…

pharma marketing video

Pharmaceutical Marketing Videos done well.

In this article, we’ll try and tell you how to make good marketing videos for your pharmaceutical organisation. In Oxford, there are plenty of pharmaceutical companies with integrated marketing teams vying for investment, trying to be first to market or wanting gains in market share. We’ll go through what we think is good practice for…